A design model for knowledge-based pricing services in the retail industry

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A design model for knowledge-based pricing services in the retail industry

Marketing research has identified several benefits of dynamic pricing strategies in the retail industry. However, today’s retailers are limited to apply them in real-time to customer needs as corresponding pricing services provided by smart product infrastructures have not been adopted so far. In addition, dynamic pricing strategies rely on a business service ecosystem of retailers, suppliers, ...

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ژورنال

عنوان ژورنال: International Journal of Web Engineering and Technology

سال: 2011

ISSN: 1476-1289,1741-9212

DOI: 10.1504/ijwet.2011.043436